Dolce and Gabbana: How NOT to Advertise on Social Media

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Photo by NeONBRAND on Unsplash

What Happened

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Screenshot from Dolce and Gabbana’s 2018 Chinese advertisement

Impact to Dolce and Gabbana’s Market Share

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Photo by Nuno Alberto on Unsplash

Proposed Solutions and Recommendations

1) Actually apologize for behaviour and recognize the harm it has done to marginalized communities.

2) Recognize that the behaviour may be systematic and comes from a place of privilege. The behaviour is problematic on it’s own, and also because it represents a broader social issue.

3) A commitment to do better, which can be done through active work on company culture terminating relationships with problematic individuals, and making financial/cultural/ongoing contributions to the issues and communities at hand.

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Photo by Jiawei Zhao on Unsplash

Conclusion

Justin Draper is a writer, musician, animal lover, political watcher and pun enthusiast from Edmonton, Alberta, Canada.

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